Comic Box was a magazine in Japan launched in, from what I can gather, 1982. It was a bit of an ‘alt” magazine - it has an imprint, Comic Box Jr, which focused on doujinshi for example - and would cover anything anime-adjacent, including western films. The October 1997 release of the magazine was dedicated to the release of the End of Evangelion film, and to answering the question “what was the phenomenon called Evangelion?”. Towards that end it features fan submissions, art, comics, essays, all talking about what Eva meant to them. Some are serious, some are fully comedic, way way more than I expected are erotic, and overall it is a time capsule of how the anime community was thinking about Evangelion when EoE came out. The magazine dissolved in 1998 from what I can tell, so this was one of its last releases - you can still see its absolutely vintage website here! Complete with dashing chibi cat gif.

I discovered this magazine through japanese anime/manga archivist-in-residence ehoba on twitter, who provided photos and rough summaries of some of the pages. They are just camera photos of an open magazine though, not scans, and not at all complete. I hunted around for a while to find a scanned version, messaged ehoba and a few others, posted on forums like Evageeks, and drew total blanks. I couldn’t find any listings of it online, so I set the quest aside…until I was placing another order for some artbooks for import and decide to check Yahoo Auctions Japan and lo and behold, there is was! It arrived this week.

So that image above is not one pulled from the internet - I have scanned the entire Evangelion segment of Comic Box - October 1997 issue. I am a neophyte scanner & image editor, these aren’t gonna be amazing or anything, but while I hope to make a more polished version I wanted to share the drafts now. I really aspire to translate it, but of course I don’t speak Japanese, so I am going to see how far working with some people I know and brute-forcing with AI would go. If you are interested or know someone who would be, definitely reach out! 100% would crowdsource this. If someone already scanned and translated this, also let me know, I would groan heavily and curse my google skills but i’d rather it be available and know, and not waste time.

Below will be some reduced-down PNG’s of the magazine to fit Tumblr image limits with Ehoba’s notes and a few of my own attached to them. A link to the full images as a singular PDF is on the Internet Archive [Here]

A reflection of a very known thing in this magazine is that, from my perspective, End of Evangelion is definitely Asuka’s moment to shine, but it didn’t matter because the 90′s Eva fandom *loved* Rei. She was the most popular by far, and I think dethroned Sailor Mercury on the ‘best girl’ polls in magazines of the era. Nowadays if you poll audiences - as the NHK did recently - Asuka is the most popular girl, but it was a different, proto-moe-boom time.

“Evangelion was fake. A fake made by one director, or by the staff. However, it was a very real fake. God, it was so good.”

Watermelon Kaji absolute goat here; so cool indeed

How much Asuka is suffering in all these images vs god-salvation Rei is, again, saying alot about the waifu wars.

“I don’t think episode 25 and 26 were professional work. I understand that the ADR script and previews with layout sheets are supposed to be avant-garde, but something is wrong with it.” “TV show is not an individual’s job, so I wanted them to deal with the schedule limitation.”

90% sure this Asuka ‘escaped’ and I saw it on the internet in the early 2000′s - maybe the author published it elsewhere in a doujin, I assume a lot of this art would have been repurposed for other mediums.

Honestly the art is incredible for this magazine sometimes, the splash pages they have are filled with Evangelion’s anime-spiritual energy.

“Unit 02 has a mouth, which means it can give a blow job.” “The biggest surprise is Rei in cowgirl position. The official content does that, so hentai authors have nothing to do.”

(Gainax putting hard-working hentai doujin authors out of a job, what assholes!)

“My heated up feeling toward Evangelion was quick-freezed by episode 25 and 26. EoE defrosted it, but now I feel distant from Evangelion.”

How much Episode 25-26 come up here is great evidence for how divisive they were - End of Eva is absolutely seen as commentary on, and opposition to, the TV ending. I think in the west the initial reception of the original ending is overall more positive? Certainly nowadays, would be curious how it is seen in Japan today.

OCR’ing this image will literally murder me, pls I can’t

“Bullshit plot, surficial information, shallow dialogues, inconsistent direction, story with tons of plot holes, the director’s masturbation, the otaku’s useless attempt to enlighten other otaku…” “BUT I LOVE IT.”

10/10 take

“‘Sincerity’ of someone I don’t like just confirms that I still don’t like them. Anno apparently thought that honest depiction of himself can be depiction of otaku, but that’s not wrong. Anno is exceptionally creepy.”

God-tier Anno portrait here. I love how many of this art showcases “settings” from End of Eva and which ones hit the audience - re-using the movie theatre seats for Shinji, that is really cool!

Evangelion - Slayers edition! The artist names are in the black box panel on the page lining, I absolutely hope to track down a few of them and see what kind of works they made.

“I think each material of Evangelion was nothing new. In the early half, however, I was moved by their techniques of arranging and remixing those materials.” “Creators’ strong desire for expression supported this story, but I’m not sure.”

“Adam and Eve in the Eden East” “I hope they will live happily after the ending.”

“The theater was like a funeral after the screening. No, I should say it was a literal funeral. Evangelion ended, it died. In terms of entertainment, Evangelion was completely and brilliantly killed.”

Kaworu’s insta-inclusion into the ranks of the kid cast is always amusing to me; he is in one episode of the show after all, barely in Eva! But he is all over the art immediately. The power of design - and also being one of the first gay characters on television (as opposed to OVA’s) in Japan.

Hopefully if I can make progress on translation I can have actual thoughts to add to the scan, certainly I will post results if I get them.

I value, way too deeply to be honest, the preservation of the other side of the ‘media mix’ - how people responded to the media in question and what it meant to them. It is way more likely to be lost than the media itself or documents from the production side. May this contribution to preserving a bit of that experience be of value to those out there who would be interested in the history of Evangelion, and anime more generally.

If you think you know anyone or your followers overall would be interested in translation help, I would appreciate the broadcasting!